30 January 2014

Which celeb do you weigh the same as? Superdrug spark controversy



Earlier today Superdrug launched a pilot range of scales with a unique way of telling you how much you way instead of the normal numbers you can now compare your weight with the A listers!


The scales were made in response to a survey in which people stated they often avoid the bathroom scales. These scales will apparently help us be more open with our weight as we can now state I'm the same weight as Beyonce or Gemma Collins!


 
With obesity levels rocketing they think by comparing our weight with celebrities will help us make informed choices about our weight. However this has sparked a massive uproar from the public and Superdrug have been branded irresponsible.





According to the article in the Daily Mail the celebrities featured on the scales are :
-Cheryl Cole - 8st
-Kate Middleton - 8st 6lb
-Jessica Ennis - 8st 9lb
-Ellie Goulding - 9st
-Beyonce - 9st 4lb
-Rihanna - 9st 7lb
-Christina Hendricks - 11st
-Khloe Kardashian - 12st 1lb
-Adele - 14st
-Queen Latifa - 14st
-Gemma Collins - 16st
-Melissa McCarthy - estimate 18st


I personally think this is a absolutely appalling idea young women suffer with enough pressure to conform to the medias ideals without now comparing their weight to their favourite celebrities. I also think its disgusting that the focus is still on weight rather than a healthy lifestyle and eating a balanced diet. These scales don't take into account height, build etc. so are giving young girls  unhealthy and in some cases dangerous weight targets.


What do you think about these new scales? Do you think its a good way to get us talking about our weight? Do you think its a dangerous way to measure our weight or do you think its a good idea? Let me know your thoughts!


Lots of Love,
Laura x


44 comments:

  1. My god these scales are shocking I can't believe such a thing and so many girls will be trying to lose weight to be the same as their idols (and I wonder how they feel about these scales) not even taking into heights and so forth.

    Victoria
    FlorenceandMary.com

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    1. Cheryl tweeted saying she totally disagreed with it! I can't believe they would be so irresponsible and even consider it as a product! xxxx

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  2. I couldn't believe it when I saw this! What an absolutely ridiculous idea someone had. I saw the comment they made about it afterwards saying how they won't be taking the prototype on anymore, but I'm pretty sure the damage has already been done to their reputation. Bad move, Superdrug...

    www.ceejayell.blogspot.co.uk

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    1. I agree the damage is already done. Cant believe they thought it was a good idea! xxxx

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  3. Who in the world is going to buy that?! What an awful and unhealthy idea, just another way of promoting the media's disturbing message about weight and what girls and guys 'should' look like.

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    1. Thats what I think are we not already under enough pressure to conform to the medias version of the ideal weight xxxx

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  4. terrible idea !!! i suffered alot because of what i seen in the media as a young teen and it was awful to overcome .
    Superdrug you should be ashamed!
    great post hun
    Melissa
    www.theinkedblonde.com
    xxxx

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    1. awww hun, its not fair to put so much pressure on young girls. Its really damaging, you would have thought they would know this by now xxxx

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  5. I can't actually believe this product exists..what kind of body image is this sending out to anyone who uses them?! I really hope they consider this really irresponsible move- thankyou for making this post, I hadn't a clue before I read it! x

    flawedfairytale fashion blog

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    1. They have now said they wont go ahead with the product but the fact they thought this was a good idea is still shocking xxxx

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  6. Cheryl Cole tweeted about how disgusting this was and how she doesn't want to be included in these 'scales'. It is absolutely disgusting and people shouldn't compare themselves to celebs. It puts unnecessary pressure on the person and the celeb and I hate how weight focus the world has become! Well done for writing this post. I only heard about it when Cheryl tweeted so missed the Superdrug tweet Xxx

    -Sarah Speaks

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    1. Its great Cheryl did that as she has so many young fans! Its such a shame peoples talents and who a person is, is now second to their weight xxxx

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  7. Nice post :)

    http://prettypurple92.weebly.com/

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  8. This is actually shocking! Who would of thought anyone could even rise to this level?! Fair enough it will be a confidence boost knowing you weigh the same as Beyonce but like you said, there is not taking into account of things such as height, age, lifestyle etc! x

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    1. Exactly why cant they try and promote a healthy lifestyle! Your weight doesn't always reflect that xxxx

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  9. I think this is awful - to me it's not focusing on your actual weight but immediatley putting an image in your head of someone who is bigger or smaller basically putting more focus on image than health, im really shocked by this, its a new low in my opinion and these shouldnt be allowed to be sold! x

    Mairead | Molly's Beauty Spot | A Beauty & Lifestyle Blog

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    1. They have said they wont sell them now but I cant believe it got off the drawing board xxxx

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  10. Disgusting idea.. their marketing/product team should be sacked!
    Kids will still strive to be a certain person, rather than the weight.. as all kids see is celebs and want to be them..especially if they know the weights above to who the people all, i bet most would still strive to 'be' Cheryl..
    Tut Tut Superdrug..

    Caroline.x
    notesfromcaroline.com

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    1. Totally agree especially as alot of the celebs mentioned have alot of young fans xxxx

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  11. NOPE. The idea of talking about my weight makes my skin crawl. Hate! x

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    1. Lol I dont get how they think that this would help people talk about it xxxx

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  12. What a dreadful idea!!! How disgusting!

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  13. OMG awful! Doesn't take height/body shape into account?!?

    Georgina at itotallypaused.com

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  14. I can't believe they can do such a thing, as if girls aren't already under pressure about size/weight, it's ridiculous! Everyone should be proud of their body/figure no matter what shape or size you are :)
    Alice | Blog | YouTube | xxx

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    1. Would be amazing if everyone thought like you hun! How on earth did they think this would help anyone?! xxxx

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  15. I hate the idea of this! I hate the way I look and being compared to celebrities?! It's horrible!
    Ellie,xx
    Elephant stories and more

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    1. You are beautiful babe! but your right its such a bad idea xxxx

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  16. This is a really silly idea though most girls look up to celebs. Our weight is important along side our height so given the fact some celebs weigh more or less why would we achieve that when they could be 5 inch taller or smaller X

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    1. Totally agree with you!!! They arent doing anything to help people be healthy xxxx

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  17. I think their idea to not focus on numbers is a great idea, but at the same time you cannot compare to celebrities when you may be a totally different height, it just gives a false representation. xx

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  18. I remember reading when I was a teen that I had the same bra size as some-such model and thinking, 'woah!' It was really exciting, until it sunk in that I wore the most common size in the world and this was not an 'achievement.' But sensitivities are different than they were in the 90s and we bother to think about the impact of the message that's put out there. Or in this case, tell Superdrug that it's a horrible idea before they distribute to the masses.

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    1. Love this comment lol I just wish they would encourage youngsters to be healthy and happy xxxx

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  19. These scales are a very bad idea! Quite shocking actually. As everyone has already said - what about taking height and body mass etc into consideration? I have a friend who's the same height as me, weighs more than me and she's about 2 dress sizes smaller than me. Everyone's different. Carly. X

    Carly's Beauty World

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  20. Quite shocking when you think about it, not at all useful and I wonder if any celeb really gave their okay to do this x
    Beautyqueenuk xx

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    1. Me too! Cheryl tweeted saying she doesnt want any part of it but know they say they arent going to make them xxxxxx

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  21. This is awful! Cheryl Cole isn't very tall - could you imagine a taller girl aspiring to be the same weight because of these scales?! That would be so unhealthy. I can't believe someone actually thought these scales were a good idea! xx

    kizzyhearts.blogspot.co.uk

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    1. Excatly its a stupid idea! Doesn't promote health at all xxxx

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  22. I wonder how the celebrities on those scales would feel about this too
    www.ohso-flawless.com

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  23. If 5'9 Kate Middle really is just 8'6 she is severely underweight and nobody should be aspiring to that. Just such a horrendous idea and why aren't men on there? This is exactly the kind of thing that teenage girls in particular take to heart and try to measure up to. Just horrified all round by this. Superdrug really should know better.

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